This black mascara is made to define and lengthen lashes without heavy, clumpy buildup. It is made for an everyday, natural look, with a focus on length and separation rather than dramatic thickness.
Length and separation
Lashes That Look Longer And Separated
The formula focuses on length and separation, giving lashes a naturally longer, more awake appearance.
It is made for daily wear, work, or anyone who prefers an understated lash look.
Lengthening, defining formula
Separation instead of heavy thickness
Black shade for everyday wear
Easy to apply
Wiggle At The Base, Sweep Up
Wiggle the wand at the base of your lashes, then sweep upward for even length and separation.
Repeat on the other eye for a matching finish.
Wiggle at the base of lashes
Sweep upward through the length
Repeat on the other eye
Natural finish
A Soft, Defined Finish
The formula volumizes lashes without heavy clumping, for a soft, defined finish.
The product description calls it waterproof and smudge-proof, and made to hold a curl through the day. Results vary from person to person.
Your routine
Easy To Keep Close
A 10g tube sits easily in your makeup pouch next to your mirror and your other everyday favourites.
Pair it with a lash curler if you like a lifted look.
Lifestyle pictures are illustrations made for this page and may not show the exact product you receive. Product photos in the gallery show the product.
See it in use
See How To Apply
A short clip of the basic mascara technique.
Demonstration clip made to show the technique. It does not show this exact product.
Demonstration footage showing how the product is used. Not customer reviews. Results vary.
Compare
Why Choose A Natural Lengthening Mascara?
A quick look at how it compares with other mascara styles.
Curlashes natural mascara
Dramatic volume mascara
Fiber mascara
Focus
Length and separation
Thickness
Depends
Heavy clumpy buildup
Made to avoid it
Depends
Depends
Everyday natural look
Yes
Depends
Depends
Waterproof and smudge-proof
Described as both
Depends
Depends
How to use
Three Simple Steps
Clean, dry lashes work best.
Step 1
Prepare
Curl your lashes first if you like.
Step 2
Wiggle
Place the wand at the base of your lashes and wiggle it side to side.
Step 3
Sweep
Sweep upward through the lashes, then repeat on the other eye.
Patch-test before first use. Follow the instructions that come with your pack and stop use if irritation occurs.
Shop with confidence
Easy Returns For Unused Items
Changed your mind? You can request a return within 30 days of delivery, as long as the item is unused, unopened and in its original packaging.
The product description calls it waterproof and smudge-proof. Results vary from person to person.
Will it look dramatic?
It is made for a natural look, with a focus on length and separation rather than dramatic thickness.
How do I remove it?
Follow the removal instructions that come with your pack.
Where does it ship from, and how long does delivery take?
Orders ship free and tracked from our partner warehouse overseas. We dispatch within 2–5 business days, and most orders arrive in about 2–3 weeks. You get a tracking number by email as soon as your parcel ships.
What if I do not like it?
You have 30 days from delivery to request a return of unused, unopened items in their original packaging. Please see our Returns & Refunds Policy for the full details.
